Vintage 1920s Italian coffee machine ad Postcard
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By the famous Leonetto Cappiello. Leonetto Cappiello is known as the Father of the Modern Advertising Poster. Combining Cheret's joyful exuberance, Toulouse-Lautrec's technique of simplified lines and flat colours and his own background as a caricaturist, he had an original approach to using posters as eye-catching advertising tools. As a result, his posters are still among the world's most popular. Today, more homes are decorated with Cappiello's posters than any other single poster artist in the world.